Advertising have their persuasive
ways in selling their products. And with the help of technology, sponsors can
easily reach to any possible consumers. They also have the power to take
advantage of people by placing ads and billboards on a certain interests they
may have. For instance, a baseball game in which you can see billboards and ads
of PlayStation 3 or XBOX 360 games, Mountain Dew, etc. Besides sports, they can
reach even deeper with other activities of people’s interest. It could almost
be everything from buses to a city you love and respect. I don't like the fact
that these companies target schools to buy their products. To me it just
distracts them in their studies and it takes a while for them to be back in
their learning zone. This is definitely true because I experienced a lot of
these when I was still going to school. I think they target schools because
children are the future and they have the ability to think of something new. Advertising
have this way of persuading me in buying whatever they have to offer. But most
likely I won’t buy their products. Not because I have no money which is true, I
just strongly believe in the phrase, “There will always be something new!”
The way how I avoid this is by
skipping the ads on YouTube. And when the TV commercial appears I usually flip
it to a different station or go to the bathroom. It’s not that it bothers me; I
just don’t care about what’s hot or not. I sometimes buy certain commercially
successful products and I don’t even know it. Advertising usually calls in
celebrities to sponsor their products to encourage their audience. No one knows
how much money these actors or musicians are making out of it, but the one
thing we do know is that they’re making a lot. Besides videos, you can see ads
on newspapers, magazines and especially the internet. The internet can help
send out the message easily because everybody uses the internet. Advertising
takes advantage of this form of communication.
